The right candle always makes any atmosphere better with its flickering light and scent wafting through the air. And candle lovers are definitely familiar with one of the most iconic candle brands ever — The Yankee Candle Company.
After 50 years in the business, they’re “re-lighting” the brand with a modernized design, new and improved wax blend (in the iconic large jar) and a deeper emphasis on the emotional power of fragrance.

Photo: Yankee Candle
Yankee Candle’s new enhancements include the following highlights:
More Fragrance in Every Burn: Long-lasting fragrance and consistency from first to last burn.
Premium Plant Wax Blend: Upgraded wax formulation for an improved burn and fragrance throw.
Improved Burn: Engineered to reduce soot and tunneling for a consistent burn experience.
Modernized Product Design: Fragrance-first visuals and cohesive design across all forms for a more elevated, unified look.
Celebrate the Love at First Light Event
Yankee Candle is inviting candle lovers to try a new Yankee Candle for FREE during the brand’s first-ever Love at First Light Event on Aug. 16, 2025.
For one day only, new and existing Fragrance Family Rewards members enjoy a FREE candle of choice to experience the new and improved enhancements at participating U.S. Yankee Candle retail stores nationwide — excluding outlet locations. No purchase necessary.
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